This handbook is the first of its kind to explore Positioning Theory. Taking inspiration from the groundwork set by Rom Harré and collaborators such as Bronwyn Davies, Fathali Moghaddam, Luk Van Langenhove, and others the book explores the emergence, historical context, and disciplinary applications of Positioning Theory and its basic precepts as a social psychological theory.
This volume encompasses over 20 chapters across four sections, assimilating cross-disciplinary insights that try to understand the theoretical underpinnings, methodological applications, and contemporary relevance of Positioning Theory. Part 1 explores the movement of scholarly figures and their numerous works on the subject. It discusses the foundational origins and the historical contexts of the existing theories on positioning and new directions for scholarship. Part 2 examines the methodological and narrative investigations used for data analysis in positioning research, navigating through the epistemological orientations and theoretical landscapes of Positioning Theory. Part 3 explores numerous applications across disciplines to consider the reach and influence of positioning within and across multiple disciplines. Lastly, the authors contemplate the future directions for Positioning Theory.
Featuring researchers from leading research institutions from across the globe, the book is important reading for scholars interested in positioning and Positioning Theory. We recommend this handbook for graduate-level courses in social psychology, communication, discourse studies and related disciplines.
This volume encompasses over 20 chapters across four sections, assimilating cross-disciplinary insights that try to understand the theoretical underpinnings, methodological applications, and contemporary relevance of Positioning Theory. Part 1 explores the movement of scholarly figures and their numerous works on the subject. It discusses the foundational origins and the historical contexts of the existing theories on positioning and new directions for scholarship. Part 2 examines the methodological and narrative investigations used for data analysis in positioning research, navigating through the epistemological orientations and theoretical landscapes of Positioning Theory. Part 3 explores numerous applications across disciplines to consider the reach and influence of positioning within and across multiple disciplines. Lastly, the authors contemplate the future directions for Positioning Theory.
Featuring researchers from leading research institutions from across the globe, the book is important reading for scholars interested in positioning and Positioning Theory. We recommend this handbook for graduate-level courses in social psychology, communication, discourse studies and related disciplines.
"This Handbook is a precious pearl in amidst the ever-increasing flow of empirical papers all claiming adherence to the Positioning Theory. Often these empirical studies do not go beyond locating the assumed positions in a societal or personal matrices, failing to analyze their dynamic interdependencies and transformations in time. This Handbook stands out among the multitude of uses of the Positioning Theory in its thorough analysis of the dynamic side of the positions as these generate change in the mind and society. The contributions in the Handbook innovate the theory and leads to new alleys for its use. The collective of authors in this Handbook is living up to their duty to revolutionize the social sciences not letting their discourses become shallow reflections of everyday language use, and they fully exercise their right for deep penetration into the intricacies of social and personal psychological phenomena in their search for general principles of psychology and sociology."
Jaan Valsiner, Aalborg University, and Editor, Integrative Psychological & Behavioral Sciences
Jaan Valsiner, Aalborg University, and Editor, Integrative Psychological & Behavioral Sciences