The Rowman & Littlefield Handbook of Media Management and Business
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This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.

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Produktbeschreibung
This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.
Autorenporträt
L. Meghan Mahoney is associate professor in the Department of Communication Studies at West Chester University of Pennsylvania. She regularly publishes research on issues related to new media audiences, social media, and media management. She is coauthor of Strategic Social Media: From Marketing to Social Change (Wiley). She has published in the Journal of Media Education, Journal of Intercultural Communication, Journal of Medical Internet Research, Journal of Development Communication, and the Journal of Media and Communication Studies. She has served leadership positions in the Broadcast Education Association and the Eastern Communication Association. Tang Tang is associate professor and director of graduate studies in the School of Communication at The University of Akron. She is coauthor of Strategic Social Media: From Marketing to Social Change (Wiley) and has published articles in the Journal of Broadcasting & Electronic Media, International Journal on Media Management, Mass Communication & Society, Journalism & Mass Communication Educator, and Journal of Sports Media.She is a faculty fellow of the National Association of Television Program Executives and has held leadership positions in the Broadcast Education Association and the International Communication Association.