The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research - Hayes, Andrew F.; Slater, Michael D.; Snyder, Leslie B.
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A must-have volume for every communication researcher's library, The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research provides an introductory treatment of various advanced statistical methods applied to research in the field of communication. Written by authors who use these methods in their own research, each chapter gives a non-technical overview of what the method is and how it can be used to answer communication-related questions or aide the researcher dealing with difficult data problems. Students and faculty interested in diving into a new statistical…mehr

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Produktbeschreibung
A must-have volume for every communication researcher's library, The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research provides an introductory treatment of various advanced statistical methods applied to research in the field of communication. Written by authors who use these methods in their own research, each chapter gives a non-technical overview of what the method is and how it can be used to answer communication-related questions or aide the researcher dealing with difficult data problems. Students and faculty interested in diving into a new statistical topic-such as latent growth modeling, multilevel modeling, propensity scoring, or time series analysis-will find each chapter an excellent springboard for acquiring the background needed to jump into more advanced, technical readings.
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Autorenporträt
Michael D. Slater (Ph.D., Stanford University; M.P.A., New York University; B.A., Columbia Univershy;sity) is Professor of Journalism and Technical Communication at Colorado State University (joint apshy;pointment in the Department of Psychology). Recent research includes serving as principal investigator of NIH-funded studies of community-based substance abuse prevention efforts, alcohol-related risk pershy;ceptions and media coverage, and responses to alcohol advertisements and warnings as well as conductshy;ing investigations of persuasion processes and media effects. He has published approximately 80 artishy;cles, book chapters, and reports in these research areas. He is chair of the Coalition for Health Communishy;cation.
Leslie B. Snyder (Ph.D. amp; M.A,, Stanford University; B.A., State University of New York at Albany) is Professor of Communication Sciences at the University of Connecticut. Her research assesses the impact of different types of media and messages, utilizing surveys, experiments, and meta-analyses. Recently, she has been a principal investigator of an NIH-funded study on the effects of alcohol advertisements on youth drinking, and has conducted meta-analyses of the effectiveness of communication campaigns on health topics in the U.S. and in developing countries.
Andrew Hayes (Ph.D., Cornell University; B.A., San Jose State University) holds joint appointments in Communication and Psychology at The Ohio State University. His training is in quantitative psychology and his specialties are research methodology, psychometrics, data analysis, and the application of psyshy;chological knowledge and theory to communication processes. He has published in the statistical methshy;odology, social psychology, and public opinion literatures and is author of the forthcoming book Statistishy;cal Methods for Communication Science (LEA).