Mort Greenberg

The Sales Tactician

Spycraft Techniques For Revenue Success

• Broschiertes Buch

Produktbeschreibung

The Sales Tactician reveals the secrets of elite intelligence operatives, adapted for the world of sales.

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Produktdetails

• Verlag: digitalCORE, Inc.
• Seitenzahl: 328
• Erscheinungstermin: 2. Februar 2025
• Englisch
• Abmessung: 229mm x 152mm x 21mm
• Gewicht: 705g
• ISBN-13: 9781961059139
• ISBN-10: 1961059134
• Artikelnr.: 73355910

Autorenporträt

Mort Greenberg brings over 25 years of experience as a business leader, working with tech start-ups and major media companies. Rising from an Account Executive to the President of a division, Mort has supported revenue efforts for companies as they navigated the need for growth, mergers, acquisitions, and IPOs. He has been instrumental in shaping the digital advertising landscape at Excite and Ask Jeeves. He has also held leadership roles at IAC / InterActiveCorp, NBC Universal, Nokia, and iHeartMedia. Along the way, he launched two companies of his own, FitAd and MindFlight, and learned the hard way that start-ups are not always successful. Since 2016, he has been helping turn around distressed media properties into profitable companies for a global private equity firm.