The ultimate guide to BUILDING YOUR PATH TO GROWTH. As a leader, spend less time being the "President of Miscellaneous Shit" and more time being the "President of Building Something Freakin' Cool." If you are looking for a no-nonsense, call-it-like-it-is, guided approach to growing your business, be sure it's this book! In The Salesperson's Guide to Growing a Business, Kevin Trokey and Wendy Keneipp explain how to build and run a great organization. Using their highly successful Q4i Growth Platform, they take you through the critical pillars for successfully running a business. The ideas…mehr
The ultimate guide to BUILDING YOUR PATH TO GROWTH. As a leader, spend less time being the "President of Miscellaneous Shit" and more time being the "President of Building Something Freakin' Cool." If you are looking for a no-nonsense, call-it-like-it-is, guided approach to growing your business, be sure it's this book! In The Salesperson's Guide to Growing a Business, Kevin Trokey and Wendy Keneipp explain how to build and run a great organization. Using their highly successful Q4i Growth Platform, they take you through the critical pillars for successfully running a business. The ideas shared were forged in the insurance and benefits industry, but their instruction is universal. For any motivated professional, their direction will change the way you look at, think about, and execute in your business. With your new perspective, and some hard work, you'll watch your business grow like never before. This guide is a literal instruction manual filled with winning ideas, strategies, and the resources to take you from "doing okay" to "killin' it." Over the life of your business and career, this book will be like a personal coach you always want by your side!Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
A career veteran of the benefits and insurance industry, 17 years in an agency before founding the business-coaching and marketing firm, Q4intelligence in 2009, KEVIN TROKEY has a rare industry perspective. He draws on his experience to help make the path to success more manageable and predictable for others. Whether in his writing, keynote presentations, or day-to-day coaching, his no-nonsense approach strips away the excuses and obstacles many let block their path. As he describes himself, he is an "Insurance industry antagonist and champion all wrapped in one." A lifelong Cardinals fan, he calls St. Louis, MO home.
Inhaltsangabe
Acknowledgments About the Authors Chapter 1: Your Path to Growth Starts Here Growth Pillar: Marketing Chapter 2: Why Marketing Deserves Pillar Status Chapter 3: Building a Marketing Plan Chapter 4: Creating Content Your Audience Wants to Consume Chapter 5: Ensuring Your Message Is Found and Found Frequently Chapter 6: Using Technology for Revenue Management Chapter 7: Marketing Pillar Summary Growth Pillar: Sales Chapter 8: Why Sales Deserves Pillar Status Chapter 9: A Sales Process That Drives the Right Results Chapter 10: Using Solutions Effectively Chapter 11: A Healthy Pipeline Is the Foundation of Sales Confidence Chapter 12: Creating Opportunities Doesn't Have to Be Scary or Difficult Chapter 13: Sales Pillar Wrap-Up Growth Pillar: Service Chapter 14: Why Service Deserves Pillar Status Chapter 15: Delivering an Intentional Client Experience Chapter 16: A Cohesive Team Is the Secret to an Impactful Organization Chapter 17: Leverage Every Player on Your Team Chapter 18: A Scalable Organization Is Built on Consistent, Repeatable Processes Chapter 19: Service Pillar Wrap-Up Growth Pillar: Leadership Chapter 20: Why Leadership Deserves Pillar Status Chapter 21: Clarity of Vision Is the Path to Better Decisions Chapter 22: An Intentional Culture Drives Intentional Results Chapter 23: Planning for Success Beats Wishing for It Chapter 24: Effective Communication Is the Key to Everything Chapter 25: Leadership Pillar Wrap-Up Chapter 26: Let's Do This Thing
Acknowledgments About the Authors Chapter 1: Your Path to Growth Starts Here Growth Pillar: Marketing Chapter 2: Why Marketing Deserves Pillar Status Chapter 3: Building a Marketing Plan Chapter 4: Creating Content Your Audience Wants to Consume Chapter 5: Ensuring Your Message Is Found and Found Frequently Chapter 6: Using Technology for Revenue Management Chapter 7: Marketing Pillar Summary Growth Pillar: Sales Chapter 8: Why Sales Deserves Pillar Status Chapter 9: A Sales Process That Drives the Right Results Chapter 10: Using Solutions Effectively Chapter 11: A Healthy Pipeline Is the Foundation of Sales Confidence Chapter 12: Creating Opportunities Doesn't Have to Be Scary or Difficult Chapter 13: Sales Pillar Wrap-Up Growth Pillar: Service Chapter 14: Why Service Deserves Pillar Status Chapter 15: Delivering an Intentional Client Experience Chapter 16: A Cohesive Team Is the Secret to an Impactful Organization Chapter 17: Leverage Every Player on Your Team Chapter 18: A Scalable Organization Is Built on Consistent, Repeatable Processes Chapter 19: Service Pillar Wrap-Up Growth Pillar: Leadership Chapter 20: Why Leadership Deserves Pillar Status Chapter 21: Clarity of Vision Is the Path to Better Decisions Chapter 22: An Intentional Culture Drives Intentional Results Chapter 23: Planning for Success Beats Wishing for It Chapter 24: Effective Communication Is the Key to Everything Chapter 25: Leadership Pillar Wrap-Up Chapter 26: Let's Do This Thing
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