The Science of Communicating Science - Cormick, Craig
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This highly readable and entertaining book distills best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviors and policies.

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Produktbeschreibung
This highly readable and entertaining book distills best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviors and policies.
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Autorenporträt
With over 30 years' experience, Craig Cormick is one of Australia's leading science communicators. He is the former President of the Australian Science Communicators, an award-winning author of more than 25 books, and is widely published in research journals, including those of Nature and Cell. He specializes in communicating complex science issues and has taught writing and public relations at universities in Australia and conducted communication workshops worldwide.