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The Search
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing.
What does the world want? According to John Battelle, a company that answers that question in all its shades of meaning can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that s exactly what Google has been doing.
But The Search offers much more than the inside story of Google s triumph. It s a big-picture book about the past, present, and future of search technology and the enormous impact it s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
But The Search offers much more than the inside story of Google s triumph. It s a big-picture book about the past, present, and future of search technology and the enormous impact it s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.