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How the auto industry can replace obsolete strategies dating to Henry Ford's era with a system that reconnects customers to the value chain: a build-to-order model centered on process, product, and volume flexibility.

Produktbeschreibung
How the auto industry can replace obsolete strategies dating to Henry Ford's era with a system that reconnects customers to the value chain: a build-to-order model centered on process, product, and volume flexibility.
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Autorenporträt
Matthias Holweg is Lecturer at the Judge Institute of Management, University of Cambridge.