The Secret Journey of Marketing - Shaikh, Zameer Ahmed
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"The Secret Journey of Marketing" is an all-encompassing guide that covers the fundamentals, strategies, and career opportunities within the dynamic field of marketing. Whether you're a seasoned marketer or just starting, this book provides valuable insights and practical knowledge to help you excel in the ever-evolving marketing landscape. The book begins with an Introduction to Marketing, offering a comprehensive overview of the discipline. It explores the core principles of marketing and their application across various industries. By understanding the fundamentals, readers can build a…mehr

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Produktbeschreibung
"The Secret Journey of Marketing" is an all-encompassing guide that covers the fundamentals, strategies, and career opportunities within the dynamic field of marketing. Whether you're a seasoned marketer or just starting, this book provides valuable insights and practical knowledge to help you excel in the ever-evolving marketing landscape. The book begins with an Introduction to Marketing, offering a comprehensive overview of the discipline. It explores the core principles of marketing and their application across various industries. By understanding the fundamentals, readers can build a solid foundation for their marketing endeavors. The 8Ps of Marketing, a popular marketing framework, is thoroughly discussed. This model covers the key components of marketing, including product, price, place, promotion, people, process, physical evidence, and positioning. Readers gain a deep understanding of how each element contributes to successful marketing campaigns and overall business strategy. "The Secret Journey of Marketing" dives into the world of Traditional Marketing, exploring tried-and-true methods that have long been employed by marketers. It covers traditional advertising channels, such as print, television, radio, and direct mail, and highlights their strengths and limitations in today's digital age. Digital Marketing takes center stage as the book delves into the power of online platforms and techniques. Readers learn about search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising. The book emphasizes the importance of leveraging digital channels effectively to reach and engage target audiences. Marketing Strategy is a crucial aspect of any successful marketing campaign. This book offers valuable insights into crafting effective marketing strategies, including market research, consumer segmentation, branding, storytelling, and persuasive copywriting. It emphasizes the significance of data-driven decision-making and analytics in optimizing marketing efforts.
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Autorenporträt
Zameer was born and raised in Mumbai, India. He holds a Commerce degree from S. N. College, University of Mumbai, and has completed a Graduate Diploma in Digital Marketing. Much of his professional journey has been rooted in research, eventually inspiring him to shift his career path and pursue his true passions. Zameer developed a deep love for reading and writing from a young age. He has immersed himself in classic literature, enjoying books like The Adventures of Tom Sawyer, The Adventures of Huckleberry Finn, Robinson Crusoe, The Swiss Family Robinson, and many others. His imaginative thinking and creative flair have fueled his ability to bring innovative ideas to life through writing. Zameer is also an avid traveler who enjoys exploring new places with family and friends. His travels have taken him to Goa, Karwar, Ahmedabad, Cochin, Delhi, Pune, Bangalore, Ooty, Mahabaleshwar, Panchgani, Mysore, and more. Besides traveling, he has a passion for cooking and enjoys preparing a variety of dishes. In 2020, Zameer launched his YouTube channel, "The People's Vlog," where he shares informative content with his audience. In 2022, he started "Duniya E Ilm," a platform where he began blogging. His blogs have garnered a strong following, encouraging him to write even more. Zameer has since transitioned into writing books, aiming to educate and inspire others on various aspects of life. He is known for his happy-go-lucky personality and is deeply religious and spiritual. His love for learning spans across many fields, and he continually seeks to expand his knowledge. To learn more about Zameer, feel free to reach out via email at shaikhzameer287@gmail.com or visit my website for more information at www.duniyaeilm.com