"A uniquely original analysis of how the global scientific research ecosystem works. Baumberg divides researchers into 'simplifiers' and 'constructors' rather than the traditional 'pure' and 'applied' labels, and supports his findings with much fascinating data on emerging trends in the global science enterprise. He accurately describes how the publish-or-perish climate of research is just one of the many competitive challenges facing academic scientists on the long road to tenure."--Tony Hey, Chief Data Scientist, Rutherford Appleton Laboratory, Science and Technology Facilities Council