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Project Report from the year 2016 in the subject Communications - Media Economics, Media Management, Hyper Island Business School, language: English, abstract: This industry research project includes interviews with Anton & Irene, Your Majesty, The Pop Up Agency, Nice and Serious, Ustwo and Snask who talk about the secrets of their partnerships. The approach of this project is to find out how two or more creative individuals create something unique together and how real and honest a business partnership like this is. The insights I will receive through interviews and a small experiment shall be compared to romantic partnerships in general as well as to other business partnership examples in the creative industry. The goal is to inspire all kind of entrepreneurs who want to start a business together.