Jay B. Barney, Manoel Amorim, Carlos Júlio

The Secret of Culture Change

How to Build Authentic Stories That Transform Your Organization (16pt Large Print Format)

• Broschiertes Buch

Produktbeschreibung

Find out how bold actions by visionary leaders can inspire powerful stories that drive culture change. Data indicates that most strategic efforts to change a company's culture fail. So how do companies succeed in this endeavor? A top strategy professor and two highly successful CEOs found that, in companies that had successfully ...

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Produktdetails

• Verlag: ReadHowYouWant
• Seitenzahl: 392
• Erscheinungstermin: 8. August 2023
• Englisch
• Abmessung: 234mm x 156mm x 23mm
• Gewicht: 665g
• ISBN-13: 9781038779120
• ISBN-10: 103877912X
• Artikelnr.: 72750498

Autorenporträt

Jay B. Barney is one of the top three most cited scholars in the field of strategic management, who has published over 125 articles and book chapters, along with 7 books. He is a full-time professor at Eccles School of Management at the University of Utah. Manoel Amorim is a serial CEO, whose most visible culture transformation project was celebrated in a Harvard Business School case (Telesp). He led 4 publicly traded companies and has been a Board Director several times in 6 different countries. Carlos Julio was previously CEO of HSM, one of the largest management training companies in the world. He is now a full-time professional speaker and author of 9 books that have total sales of over 300,000 copies in Latin America and Europe.