The Self Monitoring Blood Glucose in The Moroccan Market - Sebbata, Soufiane
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This present study is proposed to investigate the Self Monitoring Blood Glucose (SMBG) Market by Studying the case of launching One Touch Select a glucose meter in Morocco. by exploring the point of view of the main stakeholders: Endocrinologists, Pharmacists & Patients . In late 2010, the researcher have been recruited as a Product Manager and responsible of Launching a new "affordable" {cf: scope} meter: One Touch Select. The research therefore will help to decide whether the product is suitable to the Moroccan Market or the researcher have to find another substitution. The main Objectives…mehr

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Produktbeschreibung
This present study is proposed to investigate the Self Monitoring Blood Glucose (SMBG) Market by Studying the case of launching One Touch Select a glucose meter in Morocco. by exploring the point of view of the main stakeholders: Endocrinologists, Pharmacists & Patients . In late 2010, the researcher have been recruited as a Product Manager and responsible of Launching a new "affordable" {cf: scope} meter: One Touch Select. The research therefore will help to decide whether the product is suitable to the Moroccan Market or the researcher have to find another substitution. The main Objectives of the research is to conduct a critical review of the relevant literature related to launch a new product in healthcare sector and to identify the best practices for a SMBG should follow to integrate a developing country such Morocco.
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Autorenporträt
The Author Soufiane sebbata has been involved in Diabètes more than ten years in Morroco & MENA region. Soufiane's expertise in selling & marketing Medical Devices.He graduted with an MBA in project Management from SIST University of Sunderland.Born, rised & lived in Morocco with his wife & his daughter.https://ma.linkedin.com/in/soufianesebbata