Vanessa Murphree

Gebundenes Buch

The Selling of Civil Rights

The Student Nonviolent Coordinating Committee and the Use of Public Relations

Beschreibung

This book explores how Student Nonviolent Coordinating Committee workers used public relations to support and promote their platforms and to build a grassroots community movement, as well as how the organization later rejected these strategies for a radical and isolated approach.

Autor

Vanessa Murphree is Assistant Professor of Communication at the University of South Alabama, where she teaches public relations and advertising. Her research primarily focuses on the relationship between public relations and social change. She has published articles in Journalism History and American Journalism examining the civil rights movement and has also written about crisis communication and historical perspectives of public relationship.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 206
• Erscheinungstermin: 17. Juli 2006
• Englisch
• Abmessung: 235mm x 157mm x 16mm
• Gewicht: 457g
• ISBN-13: 9780415978897
• ISBN-10: 0415978890
• Artikelnr.: 21666282