Andere Kunden interessierten sich auch für
![Functional foods: Semiotic study of a market]( "Functional foods: Semiotic study of a market")
Functional foods: Semiotic study of a market28,99 €![FEMALE GENDER STEREOTYPES IN CHILDREN'S ADVERTISING]( "FEMALE GENDER STEREOTYPES IN CHILDREN'S ADVERTISING")
FEMALE GENDER STEREOTYPES IN CHILDREN'S ADVERTISING43,99 €![Der semiotische Status des Stereotyps in der Werbung]( "Der semiotische Status des Stereotyps in der Werbung")
Der semiotische Status des Stereotyps in der Werbung43,90 €![Semiotics, Marketing and Communication]( "Semiotics, Marketing and Communication")
Semiotics, Marketing and Communication208,99 €![The meaning of arts for brands]( "The meaning of arts for brands")
The meaning of arts for brands18,95 €![International Marketing and Communication]( "International Marketing and Communication")
International Marketing and Communication17,95 €![The Impact of the Dining Industry on the Status of Chennai City]( "The Impact of the Dining Industry on the Status of Chennai City")
The Impact of the Dining Industry on the Status of Chennai City56,99 €
This research focuses on the use of stereotypes in advertising. It therefore lies at the crossroads of three transversal fields. On the one hand, the field of "Cultural Studies" as being cultural studies of social facts. On the other, the world of commercial communication and advertising marketing, without forgetting rhetoric, since this is an argumentative and persuasive discourse par excellence.