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Through years of consulting, operating their own companies, and working in a number of corporate environments, the authors have developed insights into which methods work and which do not in the "real world." The result of this experience is the development of these fundamental rules for building analysis models to solve complex corporate problems. This book describes some common-sense principles that can be used to ensure that the models and solutions that are developed meet the decision maker's needs. These principles will help you avoid mistakes and help you develop better usable solutions.