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A study of the social re-significance of accommodation alternatives based on Shared Consumption through an analysis of the company Airbnb. It addresses the relationship between consumer culture and the characteristics of the Sharing Economy, as well as analyzing how consumers interpret the proposals of new companies based on this mentality as motivations for consumption.

Produktbeschreibung
A study of the social re-significance of accommodation alternatives based on Shared Consumption through an analysis of the company Airbnb. It addresses the relationship between consumer culture and the characteristics of the Sharing Economy, as well as analyzing how consumers interpret the proposals of new companies based on this mentality as motivations for consumption.
Autorenporträt
Thais Pereira Stegun, licenciada en Publicidad por la Escola de Propaganda e Marketing.