Gary Sutton

The Six Month Fix

Adventures in Rescuing Failing Companies

• Gebundenes Buch

Produktbeschreibung

Autor Garry Sutton ist einer der begehrtesten "Krisenspezialisten" in der modernen Geschäftswelt. Er hat fast ein Dutzend kränkelnder Unternehmen schon vor dem endgültigen Zusammenbruch gerettet, und zwar querbeet durch alle Branchen - von Sicherheitstechnik- und Druckereiunternehmen, über Entsorgungsfirmen, bis hin zu Raumfahrts-, Satellitenkommunikations- und Softwareunternehmen. In "The Six Month Fix" wirft Sutton einen Blick hinter die PR-Kulissen dieser Unternehmen und zeigt dem Leser, welche Krisensituationen er jeweils in den Griff bekommen musste, damit es mit dem Unternehmen wieder bergauf ging. Offen, humorvoll und kompromisslos beschreibt er hier seine "Kriegsgeschichten" und die Lehren, die er aus der Rettung angeschlagener Unternehmen gezogen hat. Profitieren auch Sie von der Erfahrung eines absoluten Profis. "The Six Month Fix" - das sind aufrichtige, klare und direkte Ratschläge für Manager, die sich der Herausforderung ihres Lebens stellen müssen.

Produktdetails

• Verlag: Wiley & Sons
• Artikelnr. des Verlages: 14603626000
• 1. Auflage
• Seitenzahl: 304
• Erscheinungstermin: 28. November 2001
• Englisch
• Abmessung: 235mm x 157mm x 23mm
• Gewicht: 534g
• ISBN-13: 9780471036265
• ISBN-10: 0471036269
• Artikelnr.: 10231287

Autorenporträt

GARY SUTTON has been a "turnaround CEO" for various firms, including printing, software, retail advertising, aerospace manufacturing, satellite communications, and online data storage. Currently, Sutton sits on two public and several private boards. Sutton also writes a column for a local business magazine, the T-Sector, and has authored several books.

Inhaltsangabe

Introduction. First Stop the Bleeding. Turnaround Scams and Screwups. Over
and Over and Over Again, the Same Mistakes. Make What Sells. Raise a Flag,
Any Flag. Specialize Or Die. Scorn Break-Even. Slash Costs. Jump-Start New
Products. Manage More than Lead. Crawl into Your Customer's Skin. Cheap Is
Such a Pretty Word. Nudge Value Up. Human Resources Is Neither. Hustle the
Hustlers. Interview Smarter. Cinderellas. Second Opinions. Contracts Are
Sales Literature. Downgrade Education. Reverse Discriminate. Walk the
Floor. Raise Pay, Cut Benefits. Incentivize Everyone. Tighten the Ship.
Publish a Firing Policy. Beat the Union. Fight Politics. Dance with That
Debt Devil, Arm's Length. Duck Computer Traps. Kill Meetings. Kick Down the
Walls. What's Your Business? Turnarounds Yes, Startups No, and Why. One
Bubble Off Plumb. Eliminate Sex. Attack Drugs and Alcohol. Stop Gambling.
Oh, Yes You Are. Send God Back to Church. Slash Consulting. Use Lawyers
Less. Romance the Bankers. Use the CPA as More than an Accountant.
Insurance Stupidity. Challenge the Do-Gooders. Break Laws Carefully. The
Turnaround Never Ends. How It Feels. Dressing Up the Stiff. Promote Offbeat
Thinking. Cash Makes You Stupid. Demand Straight Talk. Create Real Plans.
Get Advertising Results. Cut Costs By Raising Quality. Manage from One
Piece of Paper. Invest Simply. Negotiate Faster. Flatten That Pyramid.
Watch for Trouble Signs. Sell Harder. Raise Ethics, Boost Profits. Ride the
Big Wave. Seed You Culture with the Employee Manual. Elephant Hunting.
Boards Suck: Here's How to Cope. Shareholders Only. Author's Track Record.
The 31 Steps That Convert Bleeders into Winners. Index.

Rezensionen

"...it is full of firecrackers that make some valuable points.." (Financial Times, 13 February 2002)

"...but this book is not typical and is well worth reading." (Eurobusiness, April 2002)

"...better than almost any fiction novel I have read...could keep even non-management glued to it for hours..." (M2 Best Books, 30 July 2002)