The Small Business Guide to Online Marketing - Bailey, Lola
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If you run a small business, then your customers are online. They search for products online, they assess stores and service providers online, and they buy online. So you and your business need an online presence; the time has long past when a business can afford to be without a website. Once your business has a website, you can't stop there. You need to invest time and energy in establishing your online presence so that your website and range of online marketing tactics work effectively. This is where The Small Business Guide to Online Marketing comes in. This guide to setting up and growing…mehr

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Produktbeschreibung
If you run a small business, then your customers are online. They search for products online, they assess stores and service providers online, and they buy online. So you and your business need an online presence; the time has long past when a business can afford to be without a website. Once your business has a website, you can't stop there. You need to invest time and energy in establishing your online presence so that your website and range of online marketing tactics work effectively. This is where The Small Business Guide to Online Marketing comes in. This guide to setting up and growing your online presence tells you everything you need to know to get your business' online marketing started and then how to develop your approach. Lola Bailey begins by laying down the essential basics that you need in place before steadily building up to more advanced techniques. Jargon is carefully avoided and step-by-step worked examples illustrate the processes to follow. You will learn: - What internet marking is and how it drives sales - The importance of superior content - How to utilise online performance metrics - What SEO is and how to use it - The benefits of social media - How to use affiliate marketing - What to consider when optimising for mobile If you have up until now shied away from giving your business an online presence because of uncertainty about how to use internet marketing or its use for you, or if you have started to market online but would like to enhance your approach, The Small Business Guide to Online Marketing is for you.
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Autorenporträt
Lola Bailey MA (HRM) has over 20 years' blue-chip experience in coaching, sales and market development and is an Affiliate Member of the Institute of Digital Marketing. Lola is also a freelance writer who has successfully published and edited a small business magazine, and has been featured in local newspapers, as well as Enterprise Nation's 'bible' for small businesses, Working 5 to 9. She is an enthusiastic champion of start-ups, supporting their endeavours both offline and online. Her online business hub, where small businesses and start-ups can learn internet marketing strategies, can be found at www.ihubbusiness.co.uk. The site and its social media counterparts have been built using most of the techniques found in this book. Lola lives in London and is married with two children.