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This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising.

Produktbeschreibung
This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising.
Autorenporträt
Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book, The Soft Skills Book and The Smart Branding Book (Concise Advice Series, LID). He lives in the UK.