Tony Kelso

The Social Impact of Advertising

Confessions of an (Ex-)Advertising Man

• Gebundenes Buch

Produktbeschreibung

Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.

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Produktdetails

• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Seitenzahl: 312
• Erscheinungstermin: 14. September 2018
• Englisch
• Abmessung: 260mm x 183mm x 21mm
• Gewicht: 785g
• ISBN-13: 9781538101131
• ISBN-10: 1538101130
• Artikelnr.: 52412919

Autorenporträt

By Tony Kelso

Inhaltsangabe

Preface Acknowledgments 1 Introduction: An Insider's Critical Approach to
Advertising 2 Promoting Heaven on Earth: A Brief History of Advertising in
the United States 3 So Much Energy for So Little Attention: Creating Images
for Brands 4 Always Keep 'em Happy: How Advertising Shapes the Content of
the Media 5 The Message Beneath the Message: Advertising and Ideology 6
Buying into Identity (Part 1): Representations of Gender and Sexual
Orientation in Advertising 7 Buying into Identity (Part 2): Representations
of Race and Ethnicity in Advertising 8 Building Brand Loyalty from the
Womb: Advertising to Children 9 Sponsoring Exploitation and Environmental
Destruction: Advertising and Externalities 10 Conclusion: Evaluating
Advertising on Your Own Terms Index