Tony Kelso

The Social Impact of Advertising

Confessions of an (Ex-)Advertising Man

• Broschiertes Buch

Produktbeschreibung

Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.

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Produktdetails

• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Seitenzahl: 312
• Erscheinungstermin: 14. September 2018
• Englisch
• Abmessung: 254mm x 178mm x 17mm
• Gewicht: 590g
• ISBN-13: 9781538101148
• ISBN-10: 1538101149
• Artikelnr.: 52414084

Autorenporträt

Tony Kelso is associate professor of media and the chair of the Mass Communication Department at Iona College. He is coauthor of Encyclopedia of Politics, the Media, and Popular Culture and coeditor of Mosh the Polls: Youth Voters, Popular Culture, and Democratic Engagement. In his former extensive career, he worked as a professional advertising copywriter/producer.

Inhaltsangabe

Preface Acknowledgments 1 Introduction: An Insider's Critical Approach to
Advertising 2 Promoting Heaven on Earth: A Brief History of Advertising in
the United States 3 So Much Energy for So Little Attention: Creating Images
for Brands 4 Always Keep 'em Happy: How Advertising Shapes the Content of
the Media 5 The Message Beneath the Message: Advertising and Ideology 6
Buying into Identity (Part 1): Representations of Gender and Sexual
Orientation in Advertising 7 Buying into Identity (Part 2): Representations
of Race and Ethnicity in Advertising 8 Building Brand Loyalty from the
Womb: Advertising to Children 9 Sponsoring Exploitation and Environmental
Destruction: Advertising and Externalities 10 Conclusion: Evaluating
Advertising on Your Own Terms Index