A dollar is a dollar--or so most of us believe. Indeed, it is part of the ideology of our time that money is a single, impersonal instrument that impoverishes social life by reducing relations to cold, hard cash. After all, it's just money. Or is it? Distinguished social scientist and prize-winning author Viviana Zelizer argues against this convent
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"Viviana Zelizer has written an interesting and informative book showing that there is much more to the meaning of money than . . . economic theory and its formidable equations ever imply. Money is a medium of exchange. But that is only the beginning."--John Kenneth Galbraith, The New York Times Book Review