Leaders have a tremendous opportunity to embrace social media for teaching, learning, and communicating - and the time is now. This practical guide can help anyone implement social media in a school system, while managing risk. Learn steps to create policy, procedures, and guidelines, as well as strategies to help open the minds of reluctant colleagues. Understand how to use live video, social leadership, and effective monitoring to increase engagement and, ultimately, build trust.
Leaders have a tremendous opportunity to embrace social media for teaching, learning, and communicating - and the time is now. This practical guide can help anyone implement social media in a school system, while managing risk. Learn steps to create policy, procedures, and guidelines, as well as strategies to help open the minds of reluctant colleagues. Understand how to use live video, social leadership, and effective monitoring to increase engagement and, ultimately, build trust.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Kristin Magette, APR, is an award-winning public relations professional and advocate for service, strategic communications, and collaboration. A proud lifelong Kansan, she always makes time for her family, sharing stories, big laughs, and great food.
Inhaltsangabe
Foreword - Rich Bagin Preface Acknowledgements Introduction CHAPTER 1 Social Media Matters to Schools ·Our "constantly connected" world o"The U.S. Digital Consumer Report," February 10, 2014, http://www.nielsen.com/us/en/reports/2014/the-us-digital-consumer-report.html. o"2016 Nielsen Social Media Report," January 1, 2017 http://www.nielsen.com/us/en/insights/reports/2017/2016-nielsen-social-media-report.html ·Bring the Digital World Into the Classroom ·Communicate With Parents and Patrons ·Harness the Social Share ·Engage With Parents ·Support Your Employees ·Protect Your Reputation CHAPTER 2 Why Are We Afraid? ·Angry People Will Make Us Look Bad ·We Need Filters to Protect Us ·Ugly Headlines CHAPTER 3 Getting Started ·Articulate Your Vision oWhere Do You Want To Go? oWhat Are Your Opportunities? oWhat Are Your Challenges or Barriers? ·Grow Your Group ·Test the Waters CHAPTER 4 Policy: Expectations and Consequences ·Writing Your Policy ·Bullying and Social Media ·Handbook Guidelines for Employees ·Getting Your Board on Board CHAPTER 5 Procedures: Organize the Chaos ·Information Sharing Form oMake It Short, Simple, and Painless oEmbed Key Policies and Guidelines oCreate Value for the Employee ·Direct Support ·Social Media Champions ·Comments and Responses CHAPTER 6 Professional Development: Educate and Empower ·Starting Out Right ·The Digital Tattoo ·Ongoing Support oTraining New Teachers oAnnual Reminders to All Employees oOccasional Inservice oInformal Discussion Groups oSocial Media Champions ·Student Privacy ·Monitoring Accounts ·Recognize to Encourage ·Expand the PLN CHAPTER 7 Social Media Best Practices ·Writing Your Post ·What's a Hashtag? ·Make Sure Your Message Gets Through oGive Your Followers What They Want oUse Photos and Video oLink to Content oMonitor Trends oFacebook Algorithms oTwitter oInstagram oYouTube ·Live Video ·Paying for Posts ·Measuring Your Work ·Leaders on Social Media ·Be Strategic About Your Use ·Facebook Basics CHAPTER 8 Teaching and Learning ·Real-World Relevance ·Hashtags to Extend the Classroom ·Digital Citizenship ·Parents as Empowered Partners CHAPTER 9 Communicating to Families and Other Stakeholders ·Tune into Station WII-FM ·What Works - and Wins ·Build a Platform for Communication ·Grow a Community ·Let Your Fans Post ·Community Guidelines ·Tell Your Story ·Broadcast Live CHAPTER 10 When Social Media Isn't Easy: Nasty Comments and Crisis Events ·Ugly Comments oMonitor the Conversation Thread oProvide a Simple, Unemotional Response oPrivately Contact the Commenter oSolve Problems, but Don't Debate ·Nasty Posts on Other Pages ·Stand Up for Employees ·Share Bad News ·Use the Power of Social oIt's Fast oFans Are Passionate oPeople Want to Share ·Be Prepared CONCLUSION ABOUT THE AUTHOR
Foreword - Rich Bagin Preface Acknowledgements Introduction CHAPTER 1 Social Media Matters to Schools ·Our "constantly connected" world o"The U.S. Digital Consumer Report," February 10, 2014, http://www.nielsen.com/us/en/reports/2014/the-us-digital-consumer-report.html. o"2016 Nielsen Social Media Report," January 1, 2017 http://www.nielsen.com/us/en/insights/reports/2017/2016-nielsen-social-media-report.html ·Bring the Digital World Into the Classroom ·Communicate With Parents and Patrons ·Harness the Social Share ·Engage With Parents ·Support Your Employees ·Protect Your Reputation CHAPTER 2 Why Are We Afraid? ·Angry People Will Make Us Look Bad ·We Need Filters to Protect Us ·Ugly Headlines CHAPTER 3 Getting Started ·Articulate Your Vision oWhere Do You Want To Go? oWhat Are Your Opportunities? oWhat Are Your Challenges or Barriers? ·Grow Your Group ·Test the Waters CHAPTER 4 Policy: Expectations and Consequences ·Writing Your Policy ·Bullying and Social Media ·Handbook Guidelines for Employees ·Getting Your Board on Board CHAPTER 5 Procedures: Organize the Chaos ·Information Sharing Form oMake It Short, Simple, and Painless oEmbed Key Policies and Guidelines oCreate Value for the Employee ·Direct Support ·Social Media Champions ·Comments and Responses CHAPTER 6 Professional Development: Educate and Empower ·Starting Out Right ·The Digital Tattoo ·Ongoing Support oTraining New Teachers oAnnual Reminders to All Employees oOccasional Inservice oInformal Discussion Groups oSocial Media Champions ·Student Privacy ·Monitoring Accounts ·Recognize to Encourage ·Expand the PLN CHAPTER 7 Social Media Best Practices ·Writing Your Post ·What's a Hashtag? ·Make Sure Your Message Gets Through oGive Your Followers What They Want oUse Photos and Video oLink to Content oMonitor Trends oFacebook Algorithms oTwitter oInstagram oYouTube ·Live Video ·Paying for Posts ·Measuring Your Work ·Leaders on Social Media ·Be Strategic About Your Use ·Facebook Basics CHAPTER 8 Teaching and Learning ·Real-World Relevance ·Hashtags to Extend the Classroom ·Digital Citizenship ·Parents as Empowered Partners CHAPTER 9 Communicating to Families and Other Stakeholders ·Tune into Station WII-FM ·What Works - and Wins ·Build a Platform for Communication ·Grow a Community ·Let Your Fans Post ·Community Guidelines ·Tell Your Story ·Broadcast Live CHAPTER 10 When Social Media Isn't Easy: Nasty Comments and Crisis Events ·Ugly Comments oMonitor the Conversation Thread oProvide a Simple, Unemotional Response oPrivately Contact the Commenter oSolve Problems, but Don't Debate ·Nasty Posts on Other Pages ·Stand Up for Employees ·Share Bad News ·Use the Power of Social oIt's Fast oFans Are Passionate oPeople Want to Share ·Be Prepared CONCLUSION ABOUT THE AUTHOR
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