Based on a criticism of current attitude theories, an approach is presented that focuses on the expression of attitudes. Attitudinal discourse is introduced as the act of communication arising from different personal conceptualisations of the attitudinal object. Instead of studying attitudes towards objects of limited relevance, the European Community was chosen to add to this work the value of an applied study. The EC is of a particular relevance in the present period in which it is moving towards an economical and political union. The methodology used in this study includes the MDS-analysis…mehr
Based on a criticism of current attitude theories, an approach is presented that focuses on the expression of attitudes. Attitudinal discourse is introduced as the act of communication arising from different personal conceptualisations of the attitudinal object. Instead of studying attitudes towards objects of limited relevance, the European Community was chosen to add to this work the value of an applied study. The EC is of a particular relevance in the present period in which it is moving towards an economical and political union. The methodology used in this study includes the MDS-analysis of mental maps, content analysis and discourse analysis, and the expectancy-value analysis of predictor items. Data were collected in the U.K., in France and in Germany.
Produktdetails
Produktdetails
Europäische Hochschulschriften / European University Studies/Publications Universitaires Européenne 367
The Author: Martin Böcker was born in 1959 in Münster/West Germany. He studied psychology at the University of Münster and the Technical University in West-Berlin. The years between 1986 and 1990 he spent at the University of Exeter/England from which he received his doctorate degree in 1991. After working at an EC-RACE-project at a German industrial company, he now works at the Heinrich-Hertz-Institut in Berlin in the area of Human Factors in telecommunications.
Inhaltsangabe
Contents: Current attitude theories - Attitude research and opinion polls - Mental maps - Attitudinal discourse - Attitude measurement methodology - Discourse analysis - History of the EC - International comparisons of attitudes to the EC.
Contents: Current attitude theories - Attitude research and opinion polls - Mental maps - Attitudinal discourse - Attitude measurement methodology - Discourse analysis - History of the EC - International comparisons of attitudes to the EC.
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309