Helen Kelly-Holmes

The Sociolinguistics of Marketing

Languages, Identities and Consumption

• Gebundenes Buch

Produktbeschreibung

This book explores connections and commonalities between sociolinguistics and marketing and examines current overlapping paradigmatic shifts taking place in both fields. While the collocation of sociolinguistics and marketing may not be immediately obvious, they share a common concern with categorization and differentiation, whether in the context of languages and speakers or markets and consumers.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 224
• Erscheinungstermin: 1. März 2025
• Englisch
• Abmessung: 229mm x 152mm
• ISBN-13: 9781138123250
• ISBN-10: 1138123250
• Artikelnr.: 63366824

Autorenporträt

Helen Kelly-Holmes is a Senior Lecturer in Sociolinguistics and New Media in the School of Modern Languages and Applied Linguistics and Director of the Centre for Applied Language Studies at the University of Limerick, UK.

Inhaltsangabe

Introduction. 1. Why sociolinguistics and marketing? 2. Managing the
hyperlingual market 3. Visual multilingualism 4. The working
speaker-consumer 5. Long-tail markets for small languages 6. Marketing and
sociolinguistics: Current and future trends