Bill Grueskin (Columbia Journalism School Dean of Academic Affairs, Ava Seave (Columbia Business School Adjunct Associate Professor), Lucas Graves

The Story So Far

What We Know About the Business of Digital Journalism

• Broschiertes Buch

Produktbeschreibung

Bill Grueskin, Ava Seave, and Lucas Graves spent close to a year tracking the reporting of on-site news organizations - some of which were founded over a century ago and others established only in the past year or two - and found in their traffic and audience engagement patterns, allocation of resources, and revenue streams ways to increase the profits of digital journalism.

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Produktdetails

• Columbia Journalism Review Books
• Verlag: Columbia University Press
• Seitenzahl: 160
• Erscheinungstermin: 1. Juni 2011
• Englisch
• Abmessung: 231mm x 154mm x 19mm
• Gewicht: 222g
• ISBN-13: 9780231160278
• ISBN-10: 0231160275
• Artikelnr.: 33722887

Autorenporträt

Bill Grueskin is dean of academic affairs and professor of professional practice at Columbia University's Graduate School of Journalism. He worked for thirteen years at the Wall Street Journal, in roles including deputy page-one editor, managing editor of www.WSJ.com, and deputy managing editor of news. Ava Seave is a principal of Quantum Media, a New York City-based consulting firm focused on marketing and strategic planning for media, information, and entertainment companies. Before cofounding Quantum Media in 1998, she served as a general manager of three media companies: Scholastic Inc., the Village Voice, and TVSM. She is the coauthor, with Jonathan Knee and Bruce Greenwald, of The Curse of the Mogul: What's Wrong with the World's Leading Media Companies. Lucas Graves is a Ph.D. candidate in communications at Columbia University. His research focuses on the fact-checking movement in American journalism and its reflection of changes in the networked news ecosystem.