The Storytelling Entrepreneur - Addey, Melissa
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Storytelling in business works. It enhances memory, enthusiasm and commitment in listeners. But where do you get the stories from and when should you use them? The Storytelling Entrepreneur was developed during workshops and one-to-ones held by business consultant and author Melissa Addey with real-life entrepreneurs at the British Library's Business & IP Centre. It includes:How to find the right stories and when to use them Creating a Sacred Bundle of your organisation's history, values and magical moments The six stories you should learn by heart Using stories at every stage of the…mehr

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Produktbeschreibung
Storytelling in business works. It enhances memory, enthusiasm and commitment in listeners. But where do you get the stories from and when should you use them? The Storytelling Entrepreneur was developed during workshops and one-to-ones held by business consultant and author Melissa Addey with real-life entrepreneurs at the British Library's Business & IP Centre. It includes:How to find the right stories and when to use them Creating a Sacred Bundle of your organisation's history, values and magical moments The six stories you should learn by heart Using stories at every stage of the entrepreneurial journey. Every entrepreneur has a business to tell story. Can you tell yours?
Autorenporträt
Melissa Addey writes historical fiction novels set in China and Morocco. She grew up on a farm in Italy, where she always had her nose buried in a book, especially folktales and legends from around the world. She lives in London with her husband and two children. You can read more about Melissa and her work at www.MelissaAddey.com