Harry Sminia

The Strategic Manager

Understanding Strategy in Practice

• Broschiertes Buch

Produktbeschreibung

The Strategic Manager provides a comprehensive, logical and applied insight in strategic management. Unlike some more theory-heavy texts, this book focuses on how strategy works in everyday practice, taking readersâ expectations and understanding beyond that of strategy as a matter of planning only.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• 3 ed
• Seitenzahl: 224
• Erscheinungstermin: 26. Juli 2021
• Englisch
• Abmessung: 244mm x 170mm x 12mm
• Gewicht: 448g
• ISBN-13: 9780367468064
• ISBN-10: 0367468069
• Artikelnr.: 61398053

Autorenporträt

Harry Sminia is Professor of Strategic Management at the University of Strathclyde, UK.

Inhaltsangabe

1 Strategic management basics
2 Marketing-inspired strategic thinking
Case 2.1. Miele
3 The industrial organization approach
Case 3.1. Spotify
4 The resource-based view
Case 4.1. Macy's
5 Agency theory and shareholder value
Case 5.1. Judges Scientific
6 Stakeholders and organizational politics
Case 6.1. Inditex
7 Institutional theory and organizational culture
Case 7.1. Waymo
8 Similarities, differences, and underlying assumptions
Case 8.1. De La Rue