The Strategic Planning Guide for Event Professionals
Christy Lamagna
Gebundenes Buch

The Strategic Planning Guide for Event Professionals

How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate the Entire Meeting Industry

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Christy Lamagna's expertise lies in turning events into powerful sales tools that drive business value. In this book, she clearly and definitively demonstrates how companies seeking a competitive edge can follow the "Discovery Process" and embrace strategic event planning. Dramatically transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say and do. Christy has been featured in Forbes, Fast Company and Entrepreneur and is a sought-after speaker, facilitator, and coach across multiple industries. Her war stories are sometimes laugh-out-loud f...