The Strategic Planning Process - Katsioloudes, Marios (Qatar University); Abouhanian, Arpi
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Strategic management is a field that has diversity in approach and scope, but relative homogeneity in pedagogy. This book, a refreshed edition of its successful predecessor, brings something different to the field, by concisely introducing it with a focus on doing business in the Middle East and North Africa. This is a book designed to aid undergraduate and graduate students, as well as managers in both for-profit and non-profit sectors. The author guides the reader through both new and ongoing issues in the field of strategic management, and allows them to foster a greater understanding of this ever-developing field.…mehr

Produktbeschreibung
Strategic management is a field that has diversity in approach and scope, but relative homogeneity in pedagogy. This book, a refreshed edition of its successful predecessor, brings something different to the field, by concisely introducing it with a focus on doing business in the Middle East and North Africa. This is a book designed to aid undergraduate and graduate students, as well as managers in both for-profit and non-profit sectors. The author guides the reader through both new and ongoing issues in the field of strategic management, and allows them to foster a greater understanding of this ever-developing field.
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Autorenporträt
Marios Katsioloudes is Professor of Strategic Management and Entrepreneurship at Qatar University. Arpi K. Abouhanian works on Strategic Planning and Assessment initiatives in the Office of the Vice President for Student Affairs at Qatar University.