The strategic value of human management and corporate culture - Naranjo Londoño, Maria Adelaida
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This study describes the value perception of current and potential clients on Human Management and Corporate Culture Consulting services. Using the case study technique, 14 companies were interviewed and a reflection was reached on the strategic value of human management and the reconfiguration to which it is called, following the emergence of new generations of workers, such as the Millennials. The responses of the companies interviewed reveal how the behaviour of this new generation affects the functioning and competitiveness of companies. Hence the opportunity to strengthen the structuring of the corporate human and cultural component.…mehr

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Produktbeschreibung
This study describes the value perception of current and potential clients on Human Management and Corporate Culture Consulting services. Using the case study technique, 14 companies were interviewed and a reflection was reached on the strategic value of human management and the reconfiguration to which it is called, following the emergence of new generations of workers, such as the Millennials. The responses of the companies interviewed reveal how the behaviour of this new generation affects the functioning and competitiveness of companies. Hence the opportunity to strengthen the structuring of the corporate human and cultural component.
Autorenporträt
Consultor Sénior e Coach Certificado, com 10 anos de experiência na conceção e execução de projectos de Estratégia Empresarial, Talento Humano, Cultura, Comunicação e Gestão do Conhecimento. Processos de Liderança e Coaching de Equipas. Comunicador Social e Mestre em Marketing. Certificada em facilitação de workshops com Lego Serious Play.