74,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
payback
37 °P sammeln
  • Gebundenes Buch

This book aims to analyze how China's firms in the consumer electronics (CE) sector have developed their business strategy and corporate governance during the reform process. This book examines the CE sector in particular because it is one of the country's most important and dynamic manufacturing sectors and one of the earliest market-oriented sectors.

Produktbeschreibung
This book aims to analyze how China's firms in the consumer electronics (CE) sector have developed their business strategy and corporate governance during the reform process. This book examines the CE sector in particular because it is one of the country's most important and dynamic manufacturing sectors and one of the earliest market-oriented sectors.
Autorenporträt
Hailan Yang teaches at the Business School, Shandong Jianzhu University in China. She gained her PhD Degree in International Business from the Management and Marketing Department of Melbourne University. She also has a BA in International Economics from Shandong Finance University and a MA in Political Economics from Shandong University of China. Her research focuses on the impact of cultural, social and economic changes on China's companies. Over past 10 years she has been involved in many projects including research on diversification of China's companies and the reform of Chinese state-owned enterprises. Based on her research experience in China, UK and Australia, she has not only gained a deep insight into Chinese companies, but also into the differences and similarities between enterprises in China and Western companies. She acted as a trainer in the Global Business Strategy Company in Melbourne from 2005 to 2007. She developed a new workshop entitled 'The State of Corporate

Governance in China'. As a trainer with Global Business Strategies, she provided regional briefings and business orientation and negotiating workshops on China for clients doing business in China. She specialized in providing the company executives in Australia with a deeper insight into Chinese companies and their internal mechanisms.