The Strategy of Story - Barry, Nora
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Everyone tells you to tell a better story. This book tells you why and how. "The Strategy of Story" deciphers the strategy, science and culture of story and shows you why storytelling is a critical component of effective communications. It delivers insights into why certain stories work, breaks down the elements of story and tells you how to put them back together again to create your own story. It offers guidelines on how to develop a storytelling approach to presentations, and extensive coaching tips on how to become a better speaker and storyteller. Written in an entertaining and…mehr

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Produktbeschreibung
Everyone tells you to tell a better story. This book tells you why and how. "The Strategy of Story" deciphers the strategy, science and culture of story and shows you why storytelling is a critical component of effective communications. It delivers insights into why certain stories work, breaks down the elements of story and tells you how to put them back together again to create your own story. It offers guidelines on how to develop a storytelling approach to presentations, and extensive coaching tips on how to become a better speaker and storyteller. Written in an entertaining and informative style, "The Strategy of Story" is for anyone who's interested in becoming a more strategic, conversational and polished communicator.
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Autorenporträt
Nora Barry is a communications and story strategist. She has written for and coached executives at top technology and life sciences companies, including Lenovo, Red Hat, Oracle, Ellucian, Astra Zeneca, Genentech, Oracle, Pfizer, Urovant Science, Phio Pharma, Sunovion, MDVIP, and J&J, among many others. Early in her career she worked in marketing communications for AT&T, Avaya, Lucent and Verizon. She has written for The Wall Street Journal, Reuters, Forbes, Inc. Magazine, Engineering News Record and the Philadelphia Inquirer, among others. Ms. Barry has worked in story for more than 20 years. She launched the first online platform for digital films, "The Bit Screen" in 1998, an innovative and internationally renowned online film site. She combined her story work in online film with her experience coaching executives when she created "Stand and Deliver" and "A Storytelling Approach to Presentations", workshops focused on helping participants tell and deliver a better story. www.bridgeviewmedia.com