The Stripped-Down Guide to Content Marketing - Egan, John
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Level up your small-business content marketing with this guide for beginners-regardless of resources! Content marketing can grow a small business, but there is so much to do it can be overwhelming. There's SEO, "pillar content," blog post creation, brand storytelling and so much more. Where do you start? In The Stripped-Down Guide to Content Marketing, content creator and marketing strategist John Egan shares the essentials for creating high-quality online content that grows your business. Your content will attract, educate, enlighten, and retain current and potential members of your audience…mehr

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Produktbeschreibung
Level up your small-business content marketing with this guide for beginners-regardless of resources! Content marketing can grow a small business, but there is so much to do it can be overwhelming. There's SEO, "pillar content," blog post creation, brand storytelling and so much more. Where do you start? In The Stripped-Down Guide to Content Marketing, content creator and marketing strategist John Egan shares the essentials for creating high-quality online content that grows your business. Your content will attract, educate, enlighten, and retain current and potential members of your audience after you've uncovered his strategies. Through examples of compelling content marketing campaigns you'll learn to harness the power to influence customers and drive product sales. You'll also discover:Successful content marketing secrets for a tight budget Tools to generate buzz for your content, including LinkedIn, Instagram, Twitter, and other social media. Is content quantity more important than content quality? Ways to make blogging the cornerstone of your program. The path to SEO for beginners, including the #1 rule you must know. This hands-on guide to content marketing strategy is the book John Egan wishes he'd had when he entered the field. Learn from his experience inThe Stripped-Down Guide to Content Marketing, and uncover valuable inside lessons and tips about what will work, what won't, and more from the online world of content marketing.
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Autorenporträt
Content creator and marketing strategist John Egan entered the content marketing business in 2010 as editor in chief at Bankrate Insurance. Later, John served as editor in chief at SpareFoot (now part of Storable) and LawnStarter. He developed content marketing programs for all three companies.John, founder of Jawhawk Media, has been a content marketing entrepreneur since 2017. His clients include Forbes Advisor, Experian, Bankrate, and The Balance. John earned his master's degree in communication from Southern New Hampshire University.Learn more online: www.johnegan.net.