The Study of Indonesian Public Awareness towards Green Products - Haryanto, Budhi
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The consumer behavioral processes on green products is relatively important for studied, especially in Indonesia, which is one of the developing countries, where the level of public awareness to consume green products is relatively low. So, the process of the formation of positive attitudes towards green products is the main focus of research. In the model, the process of formation of positive attitudes towards green brands is influenced by green brand positioning, functional benefits, emotional benefits, green brand necessity, as well as environmental knowledge as moderating variables. In…mehr

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Produktbeschreibung
The consumer behavioral processes on green products is relatively important for studied, especially in Indonesia, which is one of the developing countries, where the level of public awareness to consume green products is relatively low. So, the process of the formation of positive attitudes towards green products is the main focus of research. In the model, the process of formation of positive attitudes towards green brands is influenced by green brand positioning, functional benefits, emotional benefits, green brand necessity, as well as environmental knowledge as moderating variables. In summary, this study provides an understanding of how to form the consciousness of public, through the positive attitude towards green products
Autorenporträt
Dr Budi Haryanto, MM. has been awarded a doctorate in 2007. My professional interests are marketing and behavioral science. I have worked in the marketing department of the faculty of Economics and Business at the Sebelas Maret University, Surakarta - Indonesia.