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The book infers that Franchising is a business opportunity attributed to a phenomenon for Georgian Law which includes franchise agreement related theoretical and practical aspects of legal issues, its legal characteristics and specifies the subject matter of a Franchise Agreement along with its advantages and disadvantages. The research aims at presenting not only pros but also cons of a franchise agreement in terms of research with franchise owners to consolidate theoretically already known practical issues; mainly to research and evaluate the guarantees and risk factors and accentuate perspectives highlighted through franchise business world. The research involves an analysis of the existing situation, group interview with focus groups, in-depth interviewing and analysis methods of statistical information to determine the strengths, weakness, opportunities and threats to a franchise business. This is the sphere of interest not only for practicing lawyers and scholars but also general public.