The Successful Business Plan - Barrow, Paul
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The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction.
Table of contents:
Section I Starting the Process
The Successful Business
Getting Your Plan Started
Making Your Plan Compelling
Section II Business…mehr

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Produktbeschreibung
The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction.

Table of contents:

Section I Starting the Process

The Successful Business

Getting Your Plan Started

Making Your Plan Compelling

Section II Business Plan Components The Executive Summary

Company Description

Industry Analysis & Trends

Target Markets

Competition

Strategic Position & Risk Assessment

Marketing Plan & Sales Strategy

Operations

Technology Plan

Management & Organisation

Community Involvement & Social Responsibility

Development, Milestones & Exit Plan

The Financials

The Plan's Appendix

Section III Putting the Plan to Work

Preparing, Presenting & Sending Out Your Plan

Looking for Money

Using Your Plan for Classes & Competitions

Internal Planning for Existing Businesses & Corporations

Time Saving Tips

Section IV Special Considerations

Considerations for Internet, "e-businesses"

Considerations for Retailers

Considerations for Manufacturers

Considerations for Service Businesses

Section V Reference

Outline of a Business Plan

Business Terms Glossary

Funding Sources

Research Sources Entrepreneur's Sources
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Autorenporträt
Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda's column for USA Today, "Small Business Strategies," the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies. Sign up for her monthly newsletter at planningshop.com.