The Survival Paradox - Dyck, Fons Van
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An overview of successful corporate strategies supporting stability in the midst of inevitable change that focuses on lessons learned from failure as well as success

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Produktbeschreibung
An overview of successful corporate strategies supporting stability in the midst of inevitable change that focuses on lessons learned from failure as well as success
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Autorenporträt
Fons Van Dyck obtained a PhD in Media and Communication Studies at the Free University of Brussels and teaches Marketing, Communication and Brand Strategy. As head of Think BBDO for the past fifteen years, he specializes in providing strategic brand and communication advice to local and international companies and organizations. A highly sought-after speaker and author, he has received multiple nominations and awards for his previous work and was elected as Master Marketeer by the Belgian marketing sector in 2009.