Suhas Apte, Jagdish N Sheth

The Sustainability Edge

How to Drive Top-Line Growth with Triple-Bottom-Line Thinking

• Gebundenes Buch

Produktbeschreibung

The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.

Produktdetails

• Verlag: University of Toronto Press
• Seitenzahl: 264
• Erscheinungstermin: 5. Dezember 2016
• Englisch
• Abmessung: 236mm x 161mm x 27mm
• Gewicht: 534g
• ISBN-13: 9781442650688
• ISBN-10: 1442650680
• Artikelnr.: 45232170

Autorenporträt

By Suhas Apte and Jagdish N. Sheth Forewords by Philip Kotler and Bob Willard

Inhaltsangabe

Dedications
Foreword
Preface 
Acknowledgements
Chapter 1: Introduction
Chapter 2: Motivating Consumers
Chapter 3: Collaborating with Customers
Chapter 4:  Inspiring Employees
Chapter 5: Nurturing Suppliers
Chapter 6: Investing In Communities 
Chapter 7: Attracting Investors
Chapter 8: Leveraging Media
Chapter 9: Engaging Government
Chapter 10: Partnering with NGOs
Chapter 11: Stakeholder Sustainability Audit (SSA) Tool
Notations