The Sustainable Marketing Concept in European SMEs

Herausgeber: Rudawska, Edyta

• Gebundenes Buch

Produktbeschreibung

The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 328
• Erscheinungstermin: 14. Mai 2018
• Englisch
• Abmessung: 235mm x 157mm x 22mm
• Gewicht: 629g
• ISBN-13: 9781787540392
• ISBN-10: 1787540391
• Artikelnr.: 50909475

Autorenporträt

Edyta Rudawska (PhD) is Associate Professor and director of the Management and Marketing Institute at the Faculty of Economics and Management at the University of Szczecin in Poland. She is the author or co-author of over 200 publications on customer relationship management, sustainability and marketing management and has published scholarly articles in many well-referred journals. Dr Rudawska is a member of the Committee of Organization and Management Sciences of the Polish Academy of Sciences and an expert of the National Science Centre in Poland. She has delivered lectures and conducted training workshops at the University of Szczecin, Warsaw School of Economics, University of Lódź and Cracow University of Economics. She has participated in scientific internships and research programs at the University of Nicosia, University of Manchester and University of Kelaniya and has been a Visiting Professorat Guangdong University of Foreign Studies, Virtual College at University of Vitez and at the University of Jaen.