The Tao of Sales: The Easy Way To Sell In Tough Times
E. Thomas Behr
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The Tao of Sales: The Easy Way To Sell In Tough Times

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The Tao of Sales: seeing clearly - selling wisely. Much of what we 'know' about selling turns out to be based on myth: that success means learning the right things to say, to get customers to do what we want - usually against their will. That's why selling can seem so difficult. Because most people don't like feeling controlled or manipulated and thus resist - at a subconscious level - being 'sold.' The Tao of Sales is grounded in a fusion of ancient Chinese martial arts discipline and the latest breakthroughs in understanding and practicing Emotional Intelligence. Its insights and exercises c...