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The experience of more than 25 years in the markets is condensed in "TheTen Commandments of Raw Materials Sales" It contains all the practical knowledge needed by a sales person, and it will be a vademecum for the junior sales person as it may be a reference book for the experienced sales representative. Well established methods and practices as well as the most recent results in marketing research are described in an easy to read way.

Produktbeschreibung
The experience of more than 25 years in the markets is condensed in "TheTen Commandments of Raw Materials Sales" It contains all the practical knowledge needed by a sales person, and it will be a vademecum for the junior sales person as it may be a reference book for the experienced sales representative. Well established methods and practices as well as the most recent results in marketing research are described in an easy to read way.
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Autorenporträt
The author holds a doctorate in Chemical Engineering and has spent more than 25 years in sales and marketing with a major petrochemical company. He is now a consultant to the raw materials industry for sales processes, efficiency improvement and sales training.