Within the modern global economy, the wine industry seems to be an anomaly: thousands of small companies provide a vast variety of highly differentiated products, competing successfully with multinational corporations. This book argues that this is in fact the result of a sophisticated alternative organization of production on the part of the winegrowers, who have developed a set of strategies and tools appropriate to their markets and regulatory contexts.
Within the modern global economy, the wine industry seems to be an anomaly: thousands of small companies provide a vast variety of highly differentiated products, competing successfully with multinational corporations. This book argues that this is in fact the result of a sophisticated alternative organization of production on the part of the winegrowers, who have developed a set of strategies and tools appropriate to their markets and regulatory contexts.
Jerry Patchell is Associate Professor in the Department of Social Science, Hong Kong University of Science and Technology, Hong Kong
Inhaltsangabe
Contents: Preface The world in a glass Territorial governance Bordeaux: from one to 10,000 chateaux Bordeaux's territories: leader and aspirant Napa: terroir to the New World Chianti Classico: globalizing sangiovese An invitation to variety Endnotes Index.
Contents: Preface The world in a glass Territorial governance Bordeaux: from one to 10,000 chateaux Bordeaux's territories: leader and aspirant Napa: terroir to the New World Chianti Classico: globalizing sangiovese An invitation to variety Endnotes Index.
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