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The Top 20%: Why 80% of small businesses fail at SALES & MARKETING and how you can succeed is a new book published by best-selling author and industry veteran Dustin W Ruge. In the book, Dustin covers the critical aspects as to why 80% of small businesses fail and how to successfully create a sales and marketing strategy that can help get any small business professional to the top 20% in their industry. Website: www.TheTop20Percent.com Book Endorsements From Sales Industry Leaders: "Anyone who's ever wanted to become a top-notch small business owner can confidently benefit from the down-to-earth knowledge in this book." - Michael LeBoeuf, Best-Selling Author of How to Win Customers and Keep Them for Life "It's amazing to find someone like Dustin, who has such an understanding of professional advertising." -Larry Deutsch, Founder and President, Patient Marketing Specialists "Outstanding! A must-read for anyone who wants a successful career as a business professional." -Christopher Levinson, Administrator of Vititoe Law Group/Consumer Advocate "This book is going on my 'must-read list' for all my new clients!" - Stephen Fairley, CEO, The Rainmaker Institute