The Total Package - Hine, Thomas
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Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.

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Produktbeschreibung
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
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Autorenporträt
Thomas Hine writes on design and popular culture for the New York Times and other publication. he is the Multimedia editor of Bartlett's Familiar Quotations and the author of two previous books.