Josh Bersin

The Training Measurement Book

Best Practices, Proven Methodologies, and Practical Approaches

• Broschiertes Buch

Produktbeschreibung

Advanced Praise for The Training Measurement Book"This book is a must read for all learning executives! Derived from years of research with learning analytic best practices. Josh Bersin covers the entire spectrum with a comprehensive, complete, and credible approach to training measurement."?Frank J. Anderson, Jr., president, Defense Acquisition University"Josh Bersin effectively tackles the hotly debated of area of training measurement, considered by many a topic shrouded in conceptual and statistical complexity. He takes a refreshing clear and simple look at how to effectively measure the impact of training."?Vince Eugenio, vice president human resources, Enterprise Learning SolutionsCardinal Health"From an apprentice to a master in the field, everyone will take away a full historical perspective, thought-provoking concepts, and practical resources. As always, Bersin's work takes us beyond a popular approach, offers the next step in evolution of a concept at hand, and is relevant, contextual, and based on facts and real-world observable patterns."?Irada Sadykhova, director, Learning Strategies, Microsoft"Josh Bersin provides badly needed clear thinking and practical insights in a muddled field. Training practitioners would do well to heed his advice and stop wasting money on counterproductive and misguided evaluation approaches."?Robert O. Brinkerhoff, professor emeritus, Western Michigan University, and creatorof the Success Case Method"The approach moves training and development from an event-based activity to a continuous, actionable process founded on information?an advancement long overduein the industry."?Michael Echols, vice president, Bellevue University"If you are new to training, The Training Measurement Book gives you everything you need to get started measuring your initiatives. If you are many years into the measurement journey, the book will motivate you to embed measurement as a de facto part of how your training group operates."?Chris Moore, founder, Thinq and president, Zeroed-In Technologies, LLC

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Produktdetails

• Verlag: John Wiley & Sons Inc
• Seitenzahl: 272
• Erscheinungstermin: 22. April 2008
• Englisch
• Abmessung: 230mm x 155mm x 15mm
• Gewicht: 410g
• ISBN-13: 9781118682401
• ISBN-10: 1118682408
• Artikelnr.: 37781885

Autorenporträt

Josh Bersin is the president and founder of Bersin & Associates, a leading industry research and advisory firm in enterprise learning and talent management. Bersin is the author of The Blended Learning Book from Pfeiffer, and The High-Impact Learning Organization and High Impact Talent Management.

Inhaltsangabe

Introduction 1
The Challenge of Training Measurement 1
Need for New Measurement Models 3
Structure of This Book 6
Methodology for This Research 9
A Personal Comment 10
Chapter 1: General Principles of Training Measurement 13
1. Measurement Should Deliver Actionable Information 13
2. A Measurement Program Should Not Be Designed to Cost-Justify Training 20
3. Measure Training as a Support Function 22
4. A Measurement Program Must Meet the Needs of Multiple Audiences 26
5. Measurement Should Be a Process, Not a Project 27
6. The LMS Is a Foundation for Measurement 31
7. Dedicate Resources 33
8. Start Simply and Evolve Over Time 34
Chapter 2: The Pros and Cons of Using ROI 37
ROI Analysis Assumes That Training Is Treated as an Investment 38
In-Depth ROI Measurements Are Often Diffi cult to Believe 42
In Concept, the ROI of Training Should Be Extraordinarily High 44
It is Very Difficult to Correlate Outcomes Specifically to Training 46
How Do You Make ROI Actionable? 48
Use of "Potential ROI" During Performance Consulting 48
"Performance-Driven" Versus "Talent-Driven" Training 50
Don't Let ROI Become "Return on Insecurity" 53
Chapter 3: Limitations of the Kirkpatrick Model 57
The Kirkpatrick Levels Are Not a Complete Model 58
The Model Incorrectly Positions the Levels as a Hierarchy 62
The Kirkpatrick Model Ignores the Role of Training as a Service-Delivery
Function 63
Kirkpatrick Misses Other Operational Measures 66
One Alternative: The Six-Sigma Approach to Measurement 68
Another Alternative: The Success Case MethodTM 68
Chapter 4: The Impact Measurement Framework 71
The Business Impact Model 73
The Impact Measurement Framework 87
Summary of the Framework 103
Program versus Organizational Measures 103
How to Use the Measurement Framework 106
Summary of the Measurement Models 106
Chapter 5: Implementation: The Seven-Step Training Measurement Process 109
The Seven-Step Program Measurement Process 109
Best Practices in Implementation 123
How to Start 129
Chapter 6: Measurement of Business Impact 139
Simplifying the Problem 140
Use Line-of-Business-Specific Measures 141
Integrate with Performance Management Processes 148
Chapter 7: Measurement of Alignment 153
Caterpillar's Planning and Budgeting Process 154
CNA Insurance Training Investment Model 156
How Do You Measure Alignment? 157
Chapter 8: Attainment: Measurement of Customer Satisfaction 163
The Six Sigma Approach 163
How Do You Operationalize the Measurement of Customer Satisfaction? 166
Chapter 9: Measurement Tools and Technologies 169
The Role of the LMS 169
Training Analytics and Advanced Reporting 172
The KnowledgeAdvisors Solution 174
CLO Dashboard by Zeroed-In Technologies 175
Chapter 10: The Journey Forward: Focus on What Matters 179
Appendix I: Case Study A: Randstad Measures Onboarding 185
Randstad Overview 185
The Business Problem 186
The Solution 187
Results 191
Lessons Learned 196
Next Steps 196
Appendix II: Case Study B: HP Develops an Integrated Measurement Process
199
HP Measurement Goals 199
HP Systematic Approach 200
Designed to Deliver Actionable Information 202
HP Solution: Standard Evaluation and Indicators 203
Lessons Learned 206
Appendix III: Research: The State of Training Measurement Today 209
What Do Training Organizations Consider Important? 209
What Do Training Organizations Actually Measure? 211
Budgets for Training Measurement 212
The Importance of a Business Plan 214
How Do Organizations Measure Alignment? 215
The Role of Performance Consulting 217
Satisfaction with LMS Systems 218
Is Enough Being Spent on Training Measurement? 219
Demographics from the Survey 220
Appendix IV: Examples of Learning Measurements 223
Caterpillar University ROI Analyses 223
DAU: Business-Focused Approach 223
Cisco Sales Training 226
Microsoft Learning 226
Sprint University 229
Appendix V: Specific Learning Measures 233
Appendix VI: Training Analytics Specifications 235
Introduction 235
1.0. Business Measures 235
2.0. Dimensions 239
3.0. Hierarchy and Aggregation 242
4.0. Computational Flexibility 242
5.0. Security and Roles 243
6.0. Dashboards 244
7.0. Alerts and Report Subscriptions 244
8.0. Extract, Transform, and Load 245
9.0. General 246
10.0. Creating Demonstration Scripts 246
Index 249
About the Author 259