This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.
This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.
Preface 1. Introduction - from the wright brothers to a global duopoly 2. Theoretical issues in OEM commercial airline sector 3. The customer model: from domestic to global airlines 4. OEMs: the Boeing-airbus duopoly 5. From simple and complex failure to catastrophe: the B-max debacle 6. Boeing stalls and then declines in sales and market share 7. Discussion and the new capitalist approach 8. Conclusion: lessons from Boeing Appendices References.
Preface 1. Introduction - from the wright brothers to a global duopoly 2. Theoretical issues in OEM commercial airline sector 3. The customer model: from domestic to global airlines 4. OEMs: the Boeing-airbus duopoly 5. From simple and complex failure to catastrophe: the B-max debacle 6. Boeing stalls and then declines in sales and market share 7. Discussion and the new capitalist approach 8. Conclusion: lessons from Boeing Appendices References.
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