Charles McMillan (Schulich School of Business, York University, Tor

The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline

• Broschiertes Buch

Produktbeschreibung

This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.

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Produktdetails

• Elements in Reinventing Capitalism
• Verlag: Cambridge University Press
• Seitenzahl: 100
• Erscheinungstermin: 11. November 2024
• Englisch
• Abmessung: 229mm x 152mm x 6mm
• Gewicht: 162g
• ISBN-13: 9781009394727
• ISBN-10: 100939472X
• Artikelnr.: 70891721

Inhaltsangabe

Preface
1. Introduction - from the wright brothers to a global duopoly
2. Theoretical issues in OEM commercial airline sector
3. The customer model: from domestic to global airlines
4. OEMs: the Boeing-airbus duopoly
5. From simple and complex failure to catastrophe: the B-max debacle
6. Boeing stalls and then declines in sales and market share
7. Discussion and the new capitalist approach
8. Conclusion: lessons from Boeing
Appendices
References.