Richard A Gershon

The Transnational Media Corporation

Global Messages and Free Market Competition

• Broschiertes Buch

Produktbeschreibung

The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 240
• Erscheinungstermin: 1. Oktober 1996
• Englisch
• Abmessung: 229mm x 154mm x 16mm
• Gewicht: 386g
• ISBN-13: 9780805824254
• ISBN-10: 0805824251
• Artikelnr.: 21450985

Autorenporträt

Gershon, Richard A.

Inhaltsangabe

Contents: Preface. Part I: The Transnational Media Corporation: Business
and Economic Considerations. The Transnational Media Corporation and
Foreign Direct Investment. Deregulation, Privatization and the Changing
Global Media Environment. The Globalization of Television Trade and
Distribution. The Transnational Advertising Agency: Global Messages and
Free Market Competition. Telecommunications and Intelligent Networks:
Managing the Transnational Corporation. Expanded Cable and Open Video
Systems: Establishing a Blueprint for Broadband Residential Services. The
Transnational Media Corporation: Cultural Trespass and Challenges to
National Sovereignty. Part II: Transnational Media: The Players. Time
Warner, Inc. The Sony Corporation. Bertelsmann A.G. The Walt Disney
Company. News Corporation Ltd.